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Shifting cultural perceptions of our economy conference

Author: Friends Provident Foundation

Date: 31/03/2026

This event will bring together our grant partners, stakeholders and others working towards a fair and sustainable economy, on Wednesday 13 May 2026, in York.

 

The way we talk about the economy matters. It is often described as a household budget, a machine, or even a force of nature, metaphors that shape how we understand what is possible, and whether change feels within our control.
At Friends Provident Foundation, we believe that shifting these stories is a crucial part of creating a more just and sustainable economic system.

 

What stories need to change, and what stories need to be heard, for the economy to change?

 

Through our Shifting Cultural Perceptions grant programme, this is exactly what we’re exploring.

 

Now, one year on, we’re bringing together funded partners and others across the field to share learning, reflect on what’s emerging, and deepen our collective understanding of how cultural narratives about the economy can shift.
The day will include a mix of plenary sessions and participatory discussions, creating space to exchange ideas, test thinking, and learn from one another’s experiences.

 

We are delighted to be joined by journalist and author Hazel Sheffield (Frontierlands) will join us. Drawing on her work exploring communities reimagining and reviving Britain’s overlooked places, Hazel will lead a discussion on the role of community-led change in shaping new economic stories and what this might mean for addressing the challenges we face.

 

We are also delighted to be joined by Ella Saltmarshe, a leading voice on the role of storytelling in shaping social and economic change. Ella works at the intersection of narrative, imagination and systems transformation, helping organisations and movements rethink the stories that underpin our economies and societies. She will invite us to reflect on how dominant economic narratives are formed, whose voices are heard or excluded, and how new stories can open up different possibilities for the future.

 

Alongside the plenary sessions, you’ll be able to take part in a series of interactive “conversation corners”, smaller, facilitated sessions designed to dig deeper into key questions and spark new thinking. These will be led by organisations working in different parts of the system, including Heard, Poverty Truth Alliance, ClientEarth, Ben Kellard, and the Impact Investing Institute.

 

From communications and lived experience, to law, finance and framing, these sessions will offer a range of entry points into the challenge and a chance to connect your work with others across the field.
Together, we’ll explore how perceptions of the economy are formed, how they can shift, and what role each of us can play in that change.

 

We invite you to join us.