The Behavioural Economy

Author: The Behavioural Insights Team

Date: 26/11/2020

This report sets out a 10-point plan to upgrade economic policy with a deep understanding of human behaviour at its core.


Recognising the true nature of people’s incentives, motivations and behaviours will improve the design of traditional policy levers and open up entirely new categories of policy tools. It will help governments and regulators design more effective policy, improve the way our economy works, and address issues of low productivity, exclusion and unfairness, benefiting citizens and businesses right across our society.